To inspire greater authenticity in the world by challenging the status quo and living a genuine life enriched by introspection and adventure.
Brian Lischer, Founder and CEO of Ignyte, is a leading voice on a range of issues including the psychology of branding. Inc. Magazine named him one of the top branding experts to look out for in 2017.
Brian founded Ignyte, an award-winning branding agency, in 2013. After working for more than a decade in marketing and design, he decided to put his passion for behavioral sciences to work by helping brands discover and express their authenticity. Under Brian’s leadership, Ignyte has grown into a highly sought-after agency that transforms brands around the globe. Brian works closely with the agency’s key accounts to ensure optimal positioning and authentic brand experiences.
Brian studied psychology and communication at the University of California San Diego. A frequent blogger, speaker, and columnist, Brian has written for publications including Forbes, Huffington Post, and Brand Quarterly. Major media outlets cite him as a branding expert and successful entrepreneur.
Brian is an active member of the Young Entrepreneurs Council, Entrepreneurs' Organization, MIT Enterprise Forum, and American Marketing Association. He is an advisor to startups and is also involved as an investor and partner in a range of digital ventures. Brian donates his time and resources to charitable organizations helping to create positive change in the world.
In addition to his various business ventures, Brian is a devoted thrill-seeker and can often be found surfing, snowboarding or mountaineering. When he’s not in the mountains or the sea, Brian dedicates his time to developing his mindfulness practice, which includes yoga, meditation and Buddhist teachings.
Unlocking the Power of Brand Archetypes
The Psychology of Brand Personality
Brand Architecture: Creating Clarity From Chaos
The Power of Rebranding in Healthcare Today
Media & Press
9 Branding Experts to Look Out For In 2017
The Art and Science of Customer Interviews
How to Make (and Keep) Your Brand Promise
Seven Fatal Mistakes Every Brand Should Avoid
How to Build a Powerful Healthcare Brand
Rearticulating a Complex Healthcare Brand
Revitalizing a 40-Year-Old Healthcare Provider
Technical Nueroscience Made Minimalist
Achieving Balance Through Unification
- ERIC CHRISS / CEO, CUSTOMATRIX
- RYAN KRUPA / FOUNDER, MOSAIC
- KEITH MCKENZIE / PARTNER, DELPHI PRIVATE ADVISORS
- MARCUS LATOUR / DIRECTOR OF SALES ENABLEMENT, DOCUSIGN