Brand Identity Design

Client

BusinessOnline

Overview

Brand identity is more than logo. It is strategy, design, communication, personality—a unique and unified system with which customers can connect on a visceral level. In my work on brand design for BusinessOnline, I focused not only on aesthetic appeal, but also on communicative functionality. Look and feel comprise the visual language that makes the brand immediately recognizable. But they also express a point of view. Integration of color, imagery, typography and composition is what makes the entire system cohesive and differentiated.

Solutions

+ Brand Positioning
+ Graphic Design
+ Market Research
+ Stakeholder Interviews

Brand Identity Design
Brand Identity Design
Brand Identity Design
Brand Identity Design
Brand Identity Design

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