Brand Strategy and Positioning

Brand

BusinessOnline

Overview

Founded in 1996, BusinessOnline has developed a strong regional reputation as a leading digital marketing agency. While awareness of the brand has grown, its principals sought to fast-track its evolution to a serious contender on the national stage. To achieve this, I spearheaded a company-wide effort to accomplish the following goals: research and understand the marketplace, develop a brand and positioning strategy, elevate the brand identity and create touch-points consistent with the new identity and messaging.

A few of the concepts I designed to help bring the brand to life.

Solutions

+ Brand Strategy
+ Brand Positioning
+ Creative Concepts
+ Copywriting
+ Market Research

Brand Strategy and Positioning
Brand Strategy and Positioning
Brand Strategy and Positioning
Brand Strategy and Positioning
Brand Strategy and Positioning

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