san diego advertising, marketing, web site development, seo, graphic design portfolio

Welcome to the advertising and marketing portfolio of brian lischer

modular trade show exhibit problem: design a modular trade show exhibit to enhance brand awareness and drive booth traffic. solution: the pop up design highlights the client's key products and combines interchangeable components that can be reconfigured for each show. the strategic use of the company's name and logo enhances brand awareness. the client reports an increase in the quality of sales leads as a result of the new exhibit targeted trade show display problem: design a trade show display derived from components of the modular trade show exhibit to target the client's diverse audiences. solution: the client can simply pick and choose graphic panels from the modular trade show exhibit to highlight the relevant products for the targeted trade show audience. the client reports an increase in the number of sales leads at trade shows with this flexible capability. print advertising problem: enhance the client's existing print advertising campaign to provide a consistent high quality presentation of their key products solution: the client reports an increase in sales leads from the enhanced ad...the enhanced design is cohesive with the client's advertising campaign. the client's reach was expanded by advertising within previously untapped markets website redesign + seo problem: redesign and optimize the client's preexisting website to improve its appearance, functionality, and keyword rankings in the major search engines. solution: the new website features a fresh look that enhances and reinforces the visual identity of the brand. the site features optimized content, online quote tools, improved product resources, and easier to use navigation. extensive keyword research and creative copyrighting achieved top ten rankings in the google, yahoo, and msn search engines. graphic design problem: create marketing collateral for an event promotions company. boxed promotions was looking for marketing collateral to promote their liquid sugar brand. in february 2007, the client booked a monthly residency at an ultra chic venue by the name of airport lounge that featured an airport theme. the client needed a design that incorporated both the liquid sugar and airport lounge brands. solution: successful incorporation of both brands by designing a flyer that resembles a luggage tag for the launch of the client's residency. subsequent flyers were based around an aviation theme. web site deign problem: design a website for a local artist to display, promote and sell their artwork. solution: the minimalist design features information about the artist, artwork collections for sale, art-related articles, and contact information. the website provides a medium for the client to effectively promote their artwork to the public and to keep their loyal customers up to date with news and events. the successful launch of the site has increased exposure, customers, and sales. problem: create a web site for an art academy to promote their programs and keep students current on pertinent information. the client (same as above) wanted the design to be cohesive with their preexisting website and to include a dynamic photo gallery. solution: the site provides a medium for students and parents to stay informed by including information about the academy, current projects, and future programs. the schedule and calendar tool decreases time spent on customer service phone calls. the photo gallery is a popular application that allows students to share their artwork with their parents from home. the site expands business while providing an invaluable link between the client and their customers.