Integrated Marketing Program

Brand

San Diego Instruments

Overview

The following integrated marketing campaign was aimed at reinforcing San Diego Instruments (SDI) as a leader in quality. By integrating online/offline channels, I ensured messaging and aesthetic consistency across all media, building brand equity and driving long-term sales. The campaign transformed SDI’s previous collateral into successful sales tools and information resources. The project has successfully addressed the unique needs of varying audiences, resulting in:

+ 23% revenue
+ 200% website conversions
+ 120% visitation
+ 150% tradeshow leads

Fostering solid partnerships, the campaign has allowed SDI to leverage its brand across multiple channels and develop a solid presence in the competitive neuroscience market.

Solutions

+ Brand Identity
+ Integrated Marketing Strategy
+ Website Development
+ CRM Integration
+ Search Engine Marketing
+ Analytics Reporting
+ Tradeshow Marketing
+ Display Advertising
+ Print Advertising
+ Catalogs & Product Sheets
+ Sales Presentations