Integrated Marketing Campaign

Client

BusinessOnline

Overview

This project necessitated a high-impact integrated sales and marketing campaign designed to drive targeted audiences to the Online Marketing Summit, where new relationships and sales leads could be generated. To address these needs, I developed a fully integrated, “performance” themed campaign including direct mail, email, and telemarketing. An event-specific microsite featured case studies, agenda, speaker information, and promotional collateral. At the event, guests were immersed in a multifaceted brand experience—lounge, large format posters, multi-media, collateral, uniformed “pit crew,” and more. We wrapped up the five-day event with a VIP networking dinner at a high-end oceanfront boutique hotel.

Solutions

+ Integrated Marketing Strategy
+ Event Marketing
+ Email Marketing
+ Landing Page Development
+ Social Media Campaigns
+ Graphic Design
+ Copywriting
+ Promotional Products
+ VIP Packages
+ On-Site Labs
+ Telemarketing