san diego marketing consultant
advertising and marketing resume of brian lischer
profile
Enthusiastic marketing professional who is passionate about managing projects from inception to completion. Seeking a career opportunity in marketing in either corporate or agency environment. Looking to leverage my skills and capabilities to move a brand or company forward.
skills and qualifications
• Self-starter with the ability to direct, motivate and creatively focus successful teams
• Proven leadership and public speaking abilities through student organizations and consulting projects
• Ablity to learn and adapt quickly to new roles and provide results under pressure
• Excellent verbal, written and interpersonal communication skills complemented by leadership capabilities
• Knowledge of the Adobe Creative Suite programs
experience
Marketing Consultant, San Diego Instruments Inc., San Diego, CA | 2007 - Present
• Managed all aspects of advertising, marketing and public relations
• Led a team through the creation and execution of a multi-channel integrated marketing campaign
• Created and distributed video sales presentations through direct mail, email, website and tradeshows
• Conducted media research, planning and buying for print and online advertising
• Implemented new sales strategy that increased trade show leads by 120%
• Developed website redesign strategy that increased web traffic and online sales leads by 100%
• Designed a trade show display that increased brand visibility, booth traffic and the quality of sales leads
• Established a corporate sponsorship program that increased brand awareness within the community
Founder, Lischer Media, San Diego, CA | 2004 - Present
• Established a consulting business specializing in advertising, marketing, web development and graphic design
• Generated residual income through Google AdSense and affiliate advertising programs
• Created a website for Skoldberg Art Academy that established an online presence, improved customer satisfaction and reduced customer service costs
• Designed marketing collateral for clients in the San Diego nightlife entertainment industry
Director of Marketing, Undergraduate Investment Society, La Jolla, CA | 2006 - 2007
• Managed a team through the development and execution of marketing strategies that increased membership
• Generated funds by outreaching to corporate sponsors and individual donors
• Recruited professionals from the financial industry to present at investment workshops and conferences
• Conducted online marketing and competitive research
• Monitored organic search engine placement and generated weekly reports
• Performed keyword research, analysis and copywriting that improved search engine rankings
• Assisted in link-building campaigns that increased monthly website traffic by over 300%
education
Bachelor of Arts, Communication
University of California, San Diego
professional memberships
• American Marketing Association
• San Diego Ad Club
• AD 2 San Diego (committee member)
References and Portfolio Available Upon Request