Brian R. Lischer

PROFILE

Enthusiastic marketing professional who is passionate about managing projects from inception to completion. Seeking a career opportunity in marketing in either corporate or agency environment.   Looking to leverage my skills and capabilities to move a brand or company forward.

SKILLS AND QUALIFICATIONS

• Self-starter with the ability to direct, motivate and creatively focus successful teams
• Proven leadership and public speaking abilities through student organizations and consulting projects
• Ablity to learn and adapt quickly to new roles and provide results under pressure
• Excellent verbal, written and interpersonal communication skills complemented by leadership capabilities
• Knowledge of the Adobe Creative Suite programs

PROFESSIONAL EXPERIENCE

Marketing Consultant, San Diego Instruments Inc., San Diego, CA (June 2007 – Present)

• Created and managed a multi-channel marketing campaign including trade show marketing, print and online advertising, marketing collateral, database marketing, website design and search engine optimization
• Designed a trade show display that increases visibility, booth traffic and the quality of sales leads
• Expanded brand awareness within a target market by establishing a corporate sponsorship program
• Coordinated photo shoots of the client’s product line used within advertising campaigns
• Increased web traffic through the creation of a dynamic and highly optimized website

Founder, Lischer Media, San Diego, CA (July 2004 – Present)

• Established a consulting business specializing in advertising, marketing, web development and graphic design
• Generated residual income through Google AdSense and affiliate advertising programs
•Created a website for Skoldberg Art Academy that established an online presence, improved customer satisfaction and reduced customer service costs
•Designed marketing collateral for clients in the San Diego nightlife entertainment industry

Director of Marketing, Undergraduate Investment Society, UCSD (May 2006 – May 2007)

• Managed a team through the development and execution of marketing strategies that increased membership 200%
• Generated funds by outreaching to corporate sponsors and individual donors
• Recruited professionals from the financial industry to present at investment workshops and conferences

Internet Marketing Specialist, Matrix Media Technologies, San Diego, CA (January 2003 – June 2004)

• Conducted online marketing and competitive research
• Monitored organic search engine placement and generated weekly reports
• Performed keyword research, analysis and copywriting that improved search engine rankings
• Assisted in link-building campaigns that increased monthly website traffic by over 300%

EDUCATION

Bachelor of Arts, Communication
University of California, San Diego

PROFESSIONAL MEMBERSHIPS

• The American Marketing Association
• The San Diego Ad Club
• San Diego Ad2 (committee member)


REFERENCES AND PORTFOLIO AVAILABLE UPON REQUEST